MICE NEWS

MICE News

Read the latest news and updates on Korea's tourism and meetings industry

Press Releases

KTO Showcases Korea's Top Attractions to Members of Asia-Pacific Broadcasting Union 2023-11-14 On October 30th, Korea Tourism Organization (KTO) set out to promote Korean culture and tourism to participants of the Asia-Pacific Broadcasting Union General Assembly (ABU 2023).

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Korea Unique Venue Receives ‘PATA Gold Awards 2023’ 2023-10-26 KTO’s ‘Korea Unique Venue’ project received the Gold Award under the ‘Printed Marketing Campaign' (PM) category at the ‘PATA Gold Awards 2023’ held in New Delhi, India earlier this month.

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India's Largest Private Bank Visits Korea for MICE Tourism 2023-10-24 Approximately 3,200 members of HDFC Bank, India's largest private bank, visited Korea this October for a corporate meeting.

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KTO-STO Sign MOU to Bring 2025 ICCA Congress to Seoul 2023-09-15 KTO and STO signed an MOU to combine efforts to attract the 2025 ICCA Congress to Seoul.

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Incheon Wins Bid to Host the 2027 International Union of Geodesy and Geophysics General Assembly 2023-09-04 Held every four years, the IUGG General Assembly gathers geoscience experts from around the world to present their research and discuss current issues in the field. This is the second time the general assembly will be held in Asia in 24 years, following its hosting in Japan in 2003.

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Corporate Group from Georgia Enjoys Benefits from Korea Unique Venue Support 2023-07-13 A corporate group from Georgia visiting Korea on a 5 day, 6 night trip enjoyed benefits from the Korea Unique Venue support.

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KTO Makes Big Return to IMEX Frankfurt 2023 to Showcase Korean Business Events & Culture 2023-06-09 Korea made a big return to IMEX Frankfurt 2023, held at Messe Frankfurt from May 23-25, with special programs for buyers, as well as cultural events for booth visitors.

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KTO to Select 13 New KOREA UNIQUE VENUES to Showcase Korea’s Charm 2023-06-02 With growth of the MICE industry, MICE venues are increasing in variety. Corporations and institutions, which preferred large scale convention centers in the past, are increasingly seeking out special places & experiences for their events.

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KTO News list(No, Category, Title, Date, Hit)
No. Category Title Date Hit
656 Industry Discover Suwon, Korea’s Newest MICE Destination 2020-03-23 Hit:2757
655 Industry New Galleria Department Store Opens in Suwon MICE Complex 2020-03-17 Hit:2753
654 Press Release Korea Plans for Stronger Year End amid COVID-19 Outbreak 2020-03-12 Hit:34350

Korea Plans for Stronger Year End amid COVID-19 Outbreak

 

 

Photo: Korea MICE Roadshow (credit: Korea Tourism Organization)

 

Despite setbacks from the COVID-19 crisis, Korea Tourism Organization (KTO) – MICE Bureau prepares to bounce back in the later part of the year by organizing a series of roadshows across Asia to promote Korea’s appeal as a corporate meetings and incentives destination.

 

Korea has been on the rise in recent years as a destination for both leisure and corporate meetings/incentive travel. The number of foreign participants visiting for corporate meetings and incentive travel recorded 671,046 in 2017 and last year saw a record number of international tourists to Korea at 17.5 million, surpassing the previous annual record of 17.24 million set in 2016. The start of 2020 has seen a sharp decrease in international visitors due to the COVID-19 outbreak, however Korea plans to recover from the setbacks with enhanced marketing efforts for the second half of 2020.

 

The Korea MICE Roadshows, originally set to begin late March in Kuala Lumpur and continue through major cities in China and Vietnam, have been postponed to a later date in light of the current situation. The roadshow delegation will be composed of officials from the Korea MICE Bureau, representatives of several regional convention bureaus including Seoul, Incheon, Busan, Gangwon, Jeju, and selected venue, hotels, and attractions. The roadshows will include activities such as exhibitions, gala dinners, and offer opportunities to establish potential partnerships and create wider networks.

 

"With the worldwide spread of the coronavirus, it appears the 2020 corporate meetings and incentives market will be greatly affected. However, the Korean government is working hard to prevent the spread of the coronavirus within the country and we will strive to actively promote Korea as a MICE destination through enhanced marketing efforts in the latter half of the year." Korea Tourism Organization - MICE Bureau Executive Director Jo Deokhyun said.

 

To learn more about Korea MICE Bureau and get a full schedule of activities, please visit www.koreaconvention.org

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653 Travel CNN Announces Korea’s 33 Most Beautiful Temples 2020-02-26 Hit:2778
652 Industry Post-Meeting Activities : City Walking Trails in Korea 2020-02-21 Hit:2766
651 Industry KINTEX Convention Center to Develop 3rd Exhibition Hall 2020-02-19 Hit:2761
650 Press Release Korea to Showcase New Offerings for Business Events at AIME 2020-02-14 Hit:31974
649 Notice Novel Coronavirus Precautions 2020-02-07 Hit:2754
648 Industry Discover Yongin as a Korea MICE Destination 2020-01-22 Hit:2749
647 Press Release Suwon MICE Complex Welcomes New Courtyard by Marriott Hotel 2020-01-21 Hit:38220