MICE NEWS

MICE News

Read the latest news and updates on Korea's tourism and meetings industry

Press Releases

Korea Seeks New Direction for Sustainable Development of the MICE Industry 2022-10-13 KTO held a ‘Proclamation Ceremony for Establishment of a MICE Industry Ecosystem and Sustainable Management’ on September 27th to seek new direction for development of the MICE industry in the post-COVID era.

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Competition Selects Korea's Best New Incentive Tour Programs 2022-08-11 An Awards Ceremony was held for the 'Korea Outstanding Incentive Tour Program Competition', which selected Korea's best new incentive tour programs.

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World Heritage City Forum to Gather Heritage Experts in Korea 2022-09-15 The World Heritage City Forum is taking place at Suwon Convention Center in Suwon from September 29 (Thu) – 30 (Fri) and is expected to welcome around 500 delegates.

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The Best of Korea Featured at The Meetings Show 2022 2022-07-20 The Korea MICE Bureau and partners showcased Korea's latest offerings for MICE groups at The Meetings Show 2022, held at ExCeL London from June 29-30.

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Korea Tourism Organization Acquires ISO 20121 Certification 2022-05-09 The Korea Tourism Organization obtained the ISO 20121 certification from the Korean Standards Association, an international standard for sustainable event management established by the International Organization for Standardization (ISO).

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Korea Wins Bid to Host 27th World Congress of Neurology in 2025 2021-10-27 Korea has won the bid for the 27th World Congress of Neurology (WCN 2025). The congress will be held from October 12-16, 2025, at Coex Convention Center in Seoul, with more than 6,000 delegates expected to attend.

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Korea Announces Plans to Host Yeosu World Island Exhibition in 2026 2021-08-19 Korea will host the Yeosu World Island Exhibition in 2026, under the theme 'Connecting the Island, Sea and the Future'.

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Korea Launches New Marketing Campaign for Korea Unique Venues 2021 2021-07-22 Korea MICE Bureau launches a new marketing campaign for Korea Unique Venues, including a set of promotional videos and SNS contents.

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654 Press Release Korea Plans for Stronger Year End amid COVID-19 Outbreak 2020-03-12 Hit:34342

Korea Plans for Stronger Year End amid COVID-19 Outbreak

 

 

Photo: Korea MICE Roadshow (credit: Korea Tourism Organization)

 

Despite setbacks from the COVID-19 crisis, Korea Tourism Organization (KTO) – MICE Bureau prepares to bounce back in the later part of the year by organizing a series of roadshows across Asia to promote Korea’s appeal as a corporate meetings and incentives destination.

 

Korea has been on the rise in recent years as a destination for both leisure and corporate meetings/incentive travel. The number of foreign participants visiting for corporate meetings and incentive travel recorded 671,046 in 2017 and last year saw a record number of international tourists to Korea at 17.5 million, surpassing the previous annual record of 17.24 million set in 2016. The start of 2020 has seen a sharp decrease in international visitors due to the COVID-19 outbreak, however Korea plans to recover from the setbacks with enhanced marketing efforts for the second half of 2020.

 

The Korea MICE Roadshows, originally set to begin late March in Kuala Lumpur and continue through major cities in China and Vietnam, have been postponed to a later date in light of the current situation. The roadshow delegation will be composed of officials from the Korea MICE Bureau, representatives of several regional convention bureaus including Seoul, Incheon, Busan, Gangwon, Jeju, and selected venue, hotels, and attractions. The roadshows will include activities such as exhibitions, gala dinners, and offer opportunities to establish potential partnerships and create wider networks.

 

"With the worldwide spread of the coronavirus, it appears the 2020 corporate meetings and incentives market will be greatly affected. However, the Korean government is working hard to prevent the spread of the coronavirus within the country and we will strive to actively promote Korea as a MICE destination through enhanced marketing efforts in the latter half of the year." Korea Tourism Organization - MICE Bureau Executive Director Jo Deokhyun said.

 

To learn more about Korea MICE Bureau and get a full schedule of activities, please visit www.koreaconvention.org

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653 Travel CNN Announces Korea’s 33 Most Beautiful Temples 2020-02-26 Hit:2775
652 Industry Post-Meeting Activities : City Walking Trails in Korea 2020-02-21 Hit:2762
651 Industry KINTEX Convention Center to Develop 3rd Exhibition Hall 2020-02-19 Hit:2757
650 Press Release Korea to Showcase New Offerings for Business Events at AIME 2020-02-14 Hit:31967
649 Notice Novel Coronavirus Precautions 2020-02-07 Hit:2751
648 Industry Discover Yongin as a Korea MICE Destination 2020-01-22 Hit:2746
647 Press Release Suwon MICE Complex Welcomes New Courtyard by Marriott Hotel 2020-01-21 Hit:38215
646 Industry Korea Sees Surge in Chinese Group Visitors 2020-01-20 Hit:3429
645 Notice Shopping Festival for Foreign Visitors, Korea Grand Sale 2020-01-14 Hit:3425