What is MICE?
What is MICE?
MICE is an acronym for Meetings, Incentives Travel, Conventions, and Exhibitions/Events.
Meetings
Meetings refers to various meetings held for the purposes of exchanging ideas, discussion, information exchange, and establishing social networks. It includes meetings which do not satisfy requirements for a convention, but have a minimum of 10 total participants and are held at official meeting facilities, hotels, and condominiums for a minimum of 4 hours.
- Distinguished by hosting organization and key participants
- Association/Society Meetings: Meetings held by Associations/Societies
- Government/Public Meetings: Meetings held by Government/Public Organizations
- Corporate Meetings : Corporate Incentives Meetings are included in Corporate Meetings
- Other Meetings : Meetings which do not fall into the above categories
- Distinguished by participant nationality and number of participating countries
- International Meetings : Meetings with over 10 foreign participants in attendance (over 4 hours)
- Domestic Meetings : Meetings with less than 10 foreigners in attendance (over 4 hours)
Incentives Travel
Incentives Travel refers to purely incentive travel and incentive travel meetings awarded to the organization members on their achievements, with more than 10 foreign inbound participants, staying at a local accommodation for a minimum of 1 night.
- International Incentives : Incentive travel or incentive meetings with over 10 foreign participants in attendance (staying a minimum of 1 night at a designated accommodation facility)
Conventions
Conventions refers to various meetings held for the purposes of exchanging ideas, discussion, information exchange, and establishing social networks. It includes meetings held by government and public organizations or associations and corporations which have a minimum of 10 foreign participants with a total of 250 participants, held at official meeting facilities, hotels, and condominiums for a minimum of 4 hours.
- Distinguished by hosting organization and key participants
- Association/Society Conventions: Conventions held by Associations/Societies
- Government/Public Conventions: Meetings held by Government/Public Organizations
- Corporate Conventions: Corporate Meetings includes Corporate Incentives Meetings
- Other Conventions : Conventions which do not fall into the above categories
Exhibitions/Events
Exhibitions refers to various exhibitions held for the purpose of conducting sales, promotion, and marketing activities targeted towards distributors, traders, consumers, and the general public. As an exhibition according to the Exhibition Industry Development Act, it includes trade exhibitions, consumer exhibitions and combined exhibitions which last for more than one day.
- Distinguished by Type
- Trade Show : Exhibition centered on buyers and industry members for the purpose of pure commerce and trade
- Public Show : Exhibition focusing on product introduction and promotional activities for the general public
- Combined Show : Exhibition combining the characteristics of both a Trade Show and a Public Show
- Distinguished by participating organizations and participants
- International Exhibitions : An exhibition according to the Exhibition Industry Development Act with over 100 registered foreign buyers, includes Trade Show, Public Show and Combined Show (lasts more than 1 day)
- Domestic Exhibitions : An exhibition according to the Exhibition Industry Development Act with less than 100 registered foreign buyers, includes Trade Show, Public Show and Combined Show (lasts more than 1 day)
Source: MICE industry statistical survey and research (Korea Tourism Organization)
Events refer to events held at a specific location during a specific period for a specific purpose.
- Overseas events from a tourism perspective
- From a tourism perspective, overseas events refers to any and all activities that contribute to destination marketing, image building, and tourism revitalization by utilizing events related to culture, leisure, and sports as attractive factors to create demand for foreign tourists.
Source: Korea Tourism Organization