KOREA MICE ALLIANCE

KOREA MICE ALLIANCE

What is KOREA MICE ALLIANCE?

  • - Official Name : Korea MICE Alliance
  • - Purpose: Organize cooperative activities as a consultative body between MICE-related organizations and industries, leading the development of the Korean MICE industry

History of KOREA MICE ALLIANCE

  • - August 2001, First established as the ‘Korea Convention Council’, carried out joint cooperation projects to promote the convention industry and proposed government policies related to the convention industry for the next 10 years
  • - December 2009, Relaunched as ‘Korea MICE Alliance’

KOREA MICE ALLIANCE Organizational Chart

Korea MICE Alliance Organizational Chart Korea MICE Alliance Organizational Chart
  • Committee for the Enhancement of Industrial Competitiveness
    • Improve MICE policies and systems
    • Provide support for attracting, promoting and hosting MICE events
    • Strengthen MICE industry capabilities and cooperation with other industries
  • Regional Cooperation Committee
    • Attract overseas MICE events
    • Promotion of MICE venues
    • Encourage active tourism and spending of MICE participants
    • Central-regional joint MICE bidding efforts - Consultation on hosting and promotion activities
    • Operation of regional MICE Alliance
    • Establish a foundation for the regional MICE industry
  • Regional MICE Alliance

Cooperation Model for Attracting MICE Events

Flowchart of cooperation between Korea MICE Alliance and Regional MICE Alliance Flowchart of cooperation between Korea MICE Alliance and Regional MICE Alliance
  1. KMA(Korea MICE Alliance) : Investment feasibility, required budget analysis, etc.
    1. Identify MICE target
    2. Establishment of attracting plan
    3. Submit a letter of intent
  2. Regional MICE Alliance : Regional CVB centered Strategic alliances between local companies

    DMC, Convention Center, Local Government, Hotel and Accommodations, Department Stores, Travel Agencies and Travel Industry Sector

    1. Submission of Bid Proposal
    2. Executive Visit to Korea
    3. Decision-Maker Lobbying
    4. Presentation
    5. Venue Decision

Main Activities of KOREA MICE ALLIANCE

  1. 1. Bidding and hosting support for regional MICE
  2. 2. Overseas joint marketing and bidding activities
  3. 3. Development of global MICE campaign
  4. 4. Regional discount agreements including airfare, lodging, shopping, etc.

Regional MICE Alliance

List of Regional MICE Alliance homepages(No, Region, URL)
No. Region URL
1 Seoul www.miceseoul.com
2 Busan www.bto.or.kr/cvb
3 Daegu www.daegucvb.com
4 Incheon cvb.visitincheon.or.kr
5 Gwangju www.gjto.or.kr
6 Daejeon www.djto.kr
7 Ulsan www.uctf.or.kr
8 Gyeonggi www.gmice.or.kr
9 Gangwon www.gwto.or.kr
10 Jeonnam ijnto.or.kr
11 Gyeongnam www.gnto.or.kr
12 Jeju www.jejucvb.or.kr
13 Goyang www.goyangcvb.com
14 Suwon www.suwoncvb.com
15 Gyeongju www.crowncity.kr
16 Gangneung www.gtdc.or.kr
17 Jeonbuk www.jbmice.or.kr